Every news bulletin in India ends with the same two numbers — Sensex up, Nifty down — delivered with total confidence, to an audience that mostly has no idea what either number actually measures. 6 MIN READ MARKETS / बाज़ार WRITTEN FOR: THE FIRST DEMAT ACCOUNT → THE FIRST INDEX…
Tag: Financial Literacy
BEGINNERS VAULT
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How much rent can you afford?
The internet has one answer for this: spend 30% of your income on rent. It’s a decent starting point and a genuinely bad finish line — especially in a country where the rent itself is only half the number that hits your account. 7 MIN READ BEGINNERS VAULT / ज्ञान…
THE JOURNAL
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FDs, Gold and LIC: the holy trinity of Indian family finance — and what Gen Z is quietly dropping
Every Indian household has run on the same three instruments for fifty years — a fixed deposit for safety, gold for tradition, an LIC policy for “just in case.” Gen Z hasn’t rejected any of them out loud. They’ve just quietly stopped renewing them. 8 MIN READ OLD MONEY /…
THE JOURNAL
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Why Gen Z Trusts Finance Influencers Over Bank RMs
Your bank has a relationship manager whose job is to advise you on money. You’ve probably never spoken to one of them, yet you’ve taken advice from a stranger on Instagram. That’s not carelessness. It’s a rational response to two very different track records Gen Z faces in finance. 7…
OLD MONEY
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The grandparents’ generation never talked about money — here’s what we lost
No one sat your grandparents down and explained interest rates, inheritance, or how much anything actually cost. The silence wasn’t an accident — and we’re still paying for it. 7 MIN READ OLD MONEY / धन WRITTEN FOR: THE FIRST ONE WHO ASKED → THE FIRST ONE WHO ANSWERED Ask…