Every Indian household has run on the same three instruments for fifty years — a fixed deposit for safety, gold for tradition, an LIC policy for “just in case.” Gen Z hasn’t rejected any of them out loud. They’ve just quietly stopped renewing them. 8 MIN READ OLD MONEY /…
Category: THE JOURNAL
Money, considered. Life, observed
Thoughts, stories and perspectives on the way money shapes how we work, live, spend and aspire
THE JOURNAL
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Why Gen Z Trusts Finance Influencers Over Bank RMs
Your bank has a relationship manager whose job is to advise you on money. You’ve probably never spoken to one of them, yet you’ve taken advice from a stranger on Instagram. That’s not carelessness. It’s a rational response to two very different track records Gen Z faces in finance. 7…